Higher Logic

APRIL 18, 2019

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. s / Noun: The reason why something exists. Spoiler alert: Purpose and value go hand in hand.

Marketing 136

Marketing Tools Strategy Price 136

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Association Freak

MARCH 1, 2024

Far from being just another tech trend, AI has become a fundamental element of our strategic toolkit, revolutionizing how we interact with members, streamline operations, and make data-driven decisions. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Pricing Apprentice: $149/year Suite: $299/year 2.

Price 52

Price Membership Management Software LMS 52

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

Reid All About it

MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Sponsorship strategy. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Higher Logic

MAY 29, 2020

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Objection 1: Price. Example: “Our members won’t use this.”. Why don't we use that?”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 10, 2019

Mike Murray, Content Marketing Institute ). When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Host: ASAE.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Strategic Pricing for Educational Products.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

Innovation Las Vegas Communications Education 359

.orgSource

FEBRUARY 5, 2024

Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. It is the product of ongoing research to prepare our clients for success in digital markets. Tracy King, CEO and Chief Learning Strategist at InspirED, always has eyes on the market.

Innovation 88

Innovation Products Process Technology 88

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. I wonder how PCMA and its attendees felt about the experience.

San Diego 259

San Diego Strategy Conference North Carolina 259

Aptify

JULY 1, 2021

Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. So, what strategies guide your plan for recruiting these new members?

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Disciple Media

NOVEMBER 1, 2023

Understand your audience and market At the epicenter of a flourishing membership business is an unwavering understanding of its audience. Recognize your standing in the market: Where are your competitors excelling? The platform allows for varied monetization strategies, including tiered subscriptions.

How To 36

How To Price Content Tips 36

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. More info/register. Wed 5/22 at 10 a.m.

DC 170

DC Washington Social Media Revenue 170

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. “Guessing about member preferences is not an option. Focus on the Future Today the emphasis is shifting. It’s about showing rather than telling.

Marketing 17

Marketing LMS System Team 17

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

JUNE 24, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. As an industry, we’ve been secretive about what goes into AMS pricing. – Coherent, Compelling Education Product Strategy. 1 CAE credit.

LMS 150

LMS Washington Cost Innovation 150

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register. Tue 1/18 at 1 p.m.

Team 195

Team Technology Certificate Revenue 195

YourMembership

MARCH 29, 2012

Ideas to help you engage, empower and retain members. It doesn’t matter if you “hear” the issue at hand being discussed by your members, if you do nothing about it they realize you either care very little for them or you’re not involved enough to know what’s going on. Associations. Chambers + EDCs.

Organization 150

Organization Social Media Software Price 150

Reid All About it

JANUARY 20, 2017

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Software Arlington Cost 150

Association Success

MARCH 12, 2019

The teams are: strategy, content, acquisition and retention. Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally. First, let’s talk about the structure….

Certificate 109

Certificate Discount Team Content 109

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships. What is the threshold of pain for member fees?

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships. What is the threshold of pain for member fees?

How To 52

How To Social Media Discount System 52

ISAE

DECEMBER 11, 2023

For instance, when you raised the price of your hole sponsorships at your golf fundraiser, you raised an additional $2000 and onboarded an additional 10 new sponsors. Curate Unique Sponsorship Benefits Businesses are eager to sponsor association events and programs due to the visibility and access to members.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Bruce Feiler, Harvard Business Review ). Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. How do I maximize its impact?

Tips 136

Tips Revenue Case Study Content 136

Socious

DECEMBER 1, 2016

Many more event software providers and developers are offering event apps than in the past and each offers different pricing and customization. So what is the price tag of a mobile event app today? There isn’t a set price for any type of app because there are different ways to design and build one. Factor #1) Marketing.

Cost 100

Cost Price Software Conference 100

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Associations Now

OCTOBER 1, 2018

For example, if you’re trying to predict the success of a new conference, you can’t just look at past attendee ticket sales, apply the same strategies that it took to get there, and expect the same numbers. I consider "customized member experience" as the holy grail of association management. Let that sink in.

Analysis 53

Analysis Price Member Experience Revenue 53